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        <Summary>Business-to-Business Lead Generation Summit</Summary>
        <Description>&lt;p&gt;Kristin Zhivago is leading a session at the &lt;a href="http://www.sherpastore.com/store/page.cfm/2167"&gt;Marketing Sherpa Business-to-business lead generation conference&lt;/a&gt;&amp;nbsp; Novermber 18 and 19.&lt;/p&gt;&lt;p&gt;Her session is titled Public Relations &amp;amp; Lead Generation - Yes, You Can Get Leads from Press Releases.&lt;/p&gt;&lt;p&gt;She will be presenting several&amp;nbsp; of my case studies&amp;nbsp;on using optimized press releases directed to the&amp;nbsp;news engines&amp;nbsp; - and how they produced very qualified leads.&lt;/p&gt;&lt;p&gt;&lt;a title="technical pr press release" href="http://www.emediawire.com/releases/2004/9/prweb161094.htm"&gt;Power PR,&lt;/a&gt; an agency that deals with industrial companies, 3x'd their&amp;nbsp;qualified leads when they put out an optimized press releae.&lt;/p&gt;&lt;p&gt;The release has&amp;nbsp;now migrated into the&amp;nbsp;general section of Google and Yahoo.&amp;nbsp;It is still steadily delivering qualified prospects calling each week.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</Description>
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