71989 Resource 81701 49412 49412 1101139648699 1108834251318 Controlled Optimized Press Releases as an Internet Marketing Strategy

Conferences highlight press releases as a way to get good search results and generate qualified leads

<p>The advent of <a title="News engines number one choice" href="http://www.clickz.com/news/article.php/3431071">news engines</a> has changed the way we access our news - and so it has changed the way companies put our their news.</p><p>Since Yahoo News and Google News combined now have the highest audience of all media outlets, and online news has now become the&nbsp;number&nbsp; one choice for news in the 18 - 54 year old age group,&nbsp;it <a href="http://www.falkowinc.com/inc/whitepaper.htm">makes good business sense</a> to ensure that your news releases&nbsp;appear in the&nbsp;News Engines.</p><p>Speaking at WebMaster World last week <a title="Optimized press releases an SEO tool" href="http://www.webpronews.com/ebusiness/seo/wpn-4-20041119PressReleasesNewSEOBackDoortoTopRankings.html">Greg Jarboe,</a> President and co-founder of SEO-PR revealed a blockbuster secret back door to top search engine ranking - and showed a case study of how one optimized press release&nbsp;positively affected a small company's website launch.</p><p>The Marketing Sherpa Business to Business Lead Generation Summit also presented a session on the use of <a href="http://www.falkowinc.com/inc/whitepaper.htm">optimized press releases as a strategy</a> for lead generation with case studies of how an optimized press release can increase qualified leads by 300%.</p><p>People who are actively&nbsp;searching for a product or service are usually at the tail end of the buying cycle - they are hot, qualified leads.</p><p>&nbsp;And since a properly&nbsp;optimized press release gets such excellent and instant search results - results&nbsp;you could never achieve with your website in such a short time - optimizing your press releases is tipped as&nbsp;one of the hot trends in marketing and PR in 2005.</p> 9 application/xml false internet marketing internet marketing strategy news engines. SEO PR online press releases optimized press releases Web Master World News sites like Yahoo News and Google News have more readers than CNN and BBC http://toprank.blogspot.com/2004/05/optimized-press-releases.html The Internet has changed the balance of power from news providers to consumers http://www.cbsnews.com/stories/2004/11/12/tech/main655521.shtml Newsworthy press releases help your business. http://www.pandia.com/features/pressrelease.html Reuters is to launch its first ever brand advertising campaign in an attempt to boost the profile of its online services http://www.brandrepublic.com/login/index.cfm?fuseaction=Login&resource=BR_News&articleType=news&article=228739 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 68.166.134.94 68.166.134.94 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web