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        <Description>&lt;p&gt;&lt;a title="Optimized Press Releases" href="http://toprank.blogspot.com/2004/05/optimized-press-releases.html"&gt;Lee Odden of Top Rank Results&lt;/a&gt; made a post about Optimized Press Releases this week.&lt;/p&gt;&lt;p&gt;Lee makes the point that news sites like Yahoo News and Google News have more readers than CNN and the BBC.&amp;nbsp; &lt;/p&gt;&lt;p&gt;Online news sites are&amp;nbsp;now the number one choice for news.&lt;/p&gt;&lt;p&gt;People go online and actively search for the news they're intererested in.&amp;nbsp;When you have an optimized press release in the number one spot on these news sites, you can get over 150 000 page views from&amp;nbsp;interested people searching for that topic.&lt;/p&gt;&lt;p&gt;And many of them are journalists.&amp;nbsp; So not only will your&amp;nbsp;optimized press release be seen by qualified prospects&amp;nbsp;who are interested in your company or product, it&amp;nbsp;can lead to further offline media coverage too.&lt;/p&gt;&lt;p /&gt;</Description>
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