79497 Resource 81701 49412 49412 1104855616248 1106405037178 Controlled Internet Marketing Gaining Ground

Magazines Risk Losing Core Advertisers to Web

Producers of consumer packaged goods are polishing up their Internet Marketing Strategy, says <a href="http://www.clickz.com/news/article.php/3453801">Jupiter Research.</a>Traditional offline media could be in danger of losing a substantial portion of their consumer packaged goods (CPG) advertising base to the Web.Of the group polled, 40 percent of women and 50 percent of men first go to the search engines for online information about maintaining their households. "In the case of household information, publishers of women's and household magazines should probably fear the Internet -- or take the opportunity to exploit it -- more than should TV networks and newspapers," said David Card, the lead analyst on the JupiterResearch reportCompanies would do well to polish up their search enginee marketing skills and increase that budget in 2005 10 application/xml false internet marketing strategy Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; Alexa Toolbar) 67.101.80.228 67.101.80.228 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web