79499 Resource 81701 49412 49412 1104856204695 1104856204695 Controlled Internet marketing the hole in agency offerings

SEM firms looking good to big agencies

<p>A pithy comment about the need for Internet marekting strategy at agencies from <a href="http://www.clickz.com/news/article.php/3452161">Fredrick Marckini,</a> CEO of iProspect, recently acquired by&nbsp;the Aegis' Isobar network.&nbsp;</p><p>The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing expenditures -- from e-mail to banners, from radio to TV ads -- drive online searches.</p><p>They have a huge hole in their funnel, and these leads that escape are finding competitor's brands in search; in the one medium that has the highest conversion rate. They are literally dropping off soon-to-be buyers at their competitors' doorstep, and they know it needs to stop. </p><p>You hit the nail right on the head, Fred.</p> 10 application/xml false advertising agencies internet marketing internet marketing strategy online marketing pr search marketing SEM Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 67.101.172.146 67.101.172.146 sharling false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web