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         <Description>&lt;p&gt;If you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.&lt;/p&gt;&lt;p&gt;Every&amp;nbsp;website should have at least a&amp;nbsp;basic analytics package from&amp;nbsp;your host, but if you really want to get in-depth competitive intelligence from your log files, try something like HitWise. &lt;/p&gt;&lt;p&gt;I chatted with Heather Dougherty, Director of Research for the US for HitWise last week about her upcoming panel at &lt;a title="ses san jose 08" href="http://www.searchenginestrategies.com/sanjose/" target="_blank"&gt;Search Engine Strategies in San Jose&lt;/a&gt; in August.&lt;/p&gt;&lt;p /&gt;&lt;p&gt;&lt;img alt="ses san jose 08" hspace="0" src="http://www.searchenginestrategies.com/sanjose/img/logotop.gif" align="baseline" border="0" /&gt;&lt;/p&gt;&lt;p /&gt;&lt;p&gt;You can hear the interview &lt;a title="heather dougherty ses san jose 08" href="http://mediadawn.com/sf_audio/SES_Heather_071708.mp3" target="_blank"&gt;here.&lt;/a&gt;&amp;nbsp; (Be patient while it downloads)&lt;/p&gt;&lt;p&gt;She made some great points about using&amp;nbsp;analytics to track your online reputation, find out how people talk about your company and&amp;nbsp;your products, what language they use when they search and where they go before and after they visit your site.&lt;/p&gt;&lt;p&gt;SES San Jose is just around the corner now.&amp;nbsp; I'll be there from August 18 - 20.&amp;nbsp;I love meeting&amp;nbsp;my readers at conferences, so stop by my session on storyteller marketing on Monday the 18th after lunch.&lt;/p&gt;&lt;p /&gt;</Description>
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&lt;P&gt;&lt;IMG hspace=0 
src="http://farm3.static.flickr.com/2170/2512148775_61fa58b4b3.jpg?v=0" 
align=baseline border=0&gt;&lt;/P&gt;
&lt;P&gt;Image: &lt;A href="http://www.flickr.com/photos/danardvincente/2512148775/" 
target=_blank&gt;Danard Vincente&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;
&lt;P&gt;This was a sponsored session with Shawn Moore from ThinkProfits.com, a &lt;A 
href="http://www.thinkprofits.com/"&gt;Vancouver SEO and web design firm.&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Google has been quite open about what they regard as relevant in a website 
and what's needed to get good &lt;A title="search engine visibility" 
href="http://www.expansionplus.com/impr/search_engine_visibility.html" 
target=_blank&gt;search engine&amp;nbsp;visibility&lt;/A&gt;. Here are the 7 proven ways 
Shawn spoke about:&lt;/P&gt;
&lt;P&gt;1.&amp;nbsp; &lt;STRONG&gt;Domain name strategy&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;It is a good SEO strategy to have the keyword/s you'd most like to be found 
for in the domain name - or at least in the urls of interior pages of the 
site.&amp;nbsp; If you have a domain name with no keywords, you can register and 
host other keyword rich domains and forward them to your site or build 
microsites..&lt;/P&gt;
&lt;P&gt;2.&amp;nbsp;&amp;nbsp;&lt;STRONG&gt; Content is King:&lt;/STRONG&gt;&amp;nbsp;&lt;/P&gt;
&lt;P&gt;Use as rich a mix of text, images and videos as possible.&amp;nbsp; Universal 
search&amp;nbsp;demands many digital assets. Make sure they are keyword rich..Create 
excellent content based on&amp;nbsp; keyword research.&lt;/P&gt;
&lt;P&gt;3. &lt;STRONG&gt;Pay attention to your navigation and architecture&lt;/STRONG&gt;.&lt;/P&gt;
&lt;P&gt;Use&amp;nbsp; a language that can easily be indexed by Google's bots. &amp;nbsp;They 
still have problems with Java but are getting better at Flash. A June 30 post on 
the &lt;A title="Google indexes Flash" 
href="http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html" 
target=_blank&gt;official webmaster central Google blog&lt;/A&gt; lays out how they index 
Flash now.. &lt;/P&gt;
&lt;P&gt;The best plan is to keep your code clean and simple.&amp;nbsp; If your site is 
built in frames or tables, it's time to upgrade!&lt;/P&gt;
&lt;P&gt;4.&amp;nbsp; &lt;STRONG&gt;Blogs:&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Start a blog, but bear in mind that it takes time and effort to keep it 
up.&amp;nbsp; For a blog to be successful it&amp;nbsp;must have&amp;nbsp;good content on a 
regular basis.&amp;nbsp;Wordpress has some great SEO plug-ins now.&amp;nbsp;Or if you 
require a robust enterprise platform with great reporting tools and a quality 
report each week, use &lt;A title="enterprise blog platform" 
href="http://www.blogsite.com/" target=_blank&gt;MyST Blogsite&lt;/A&gt;.&amp;nbsp; (This 
blog is on Blogsite.)&amp;nbsp; &lt;/P&gt;
&lt;P&gt;5.&lt;STRONG&gt; Keyword-rich inbound links&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Google places high importance on the number and quality of inbound links to 
your site.&amp;nbsp; You can find out who links to you using &lt;A 
title="yahoo site explorer" 
href="https://siteexplorer.search.yahoo.com/new/mysites" target=_blank&gt;Yahoo 
site explorer&lt;/A&gt; or Google's webmaster tools.&amp;nbsp; &lt;A 
title="link popularity tool" href="http://www.marketleap.com/" 
target=_blank&gt;MarketLeap&lt;/A&gt; link popularity is another tool you can use to get 
an indication of how many links you have in contrast to the links&amp;nbsp;your 
competitors on page one have. Instead of linking with the full url make the 
keyword the link - this is called anchor text linking. And pursue links from 
high traffic sites with a good Page Rank.&amp;nbsp; Find&amp;nbsp;influential bloggers 
and send them some good content to blog about.&amp;nbsp; .&lt;/P&gt;
&lt;P&gt;6.&amp;nbsp; &lt;STRONG&gt;A database of content.&lt;/STRONG&gt; &lt;/P&gt;
&lt;P&gt;While a database&amp;nbsp;can give you lots of&amp;nbsp; content to pull from and 
make it easier to add new&amp;nbsp;content, be sure you avoid the pitfalls - like 
long strings of queries in the URLS.&amp;nbsp; Site Reference has&amp;nbsp;a good 
article&amp;nbsp;on &lt;A 
href="http://www.site-reference.com/articles/Search-Engines/Ten-SEO-Mistakes-Made-on-Database-Driven-Websites.html"&gt;what 
to avoid in a database&lt;/A&gt; of&amp;nbsp;content.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;7. Optimize Press Releases for online distribution&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;As more and more people go online to read their news, news search become more 
important in SEO.&amp;nbsp; And now that blended search is here, news can be seen on 
web search result pages too.&amp;nbsp; It's vital to add your news content to the 
mix.&amp;nbsp; A&amp;nbsp; well optimized press release can show up on page one in 
Google even though your website does not.&amp;nbsp; And if you add links to the 
release, when it gets picked up on other sites that link will add weight to your 
inbound links. &lt;/P&gt;
&lt;P&gt;Here are 10 reasons you should &lt;A title="optimize a press release" 
href="http://www.expansionplus.com/impr/optimized_online_press_releases.html" 
target=_blank&gt;optimize a press release&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;And then there is another&amp;nbsp;proven strategy - and this one was not 
mentioned in the SES session :&amp;nbsp; &lt;STRONG&gt;RSS feeds.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;RSS feeds are a method of content syndication.&amp;nbsp; It can help you achieve 
page one visibility in Google because you add&amp;nbsp;fresh 
content&amp;nbsp;that&amp;nbsp;contains links.&amp;nbsp; This content gets spread across the 
web and brings you new niche traffic and inbound links.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Helpful Tip&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;If this seems like an overwhelming task, a system like PRESSfeed,&amp;nbsp;a 
social media&amp;nbsp;and SEO tool, &amp;nbsp;can help you get most of these strategies 
in place.&amp;nbsp; It makes it simple to &lt;A title="create RSS Feed" 
href="http://www.press-feed.com/" target=_blank&gt;create an RSS feed&lt;/A&gt; and add 
the content to your site.&amp;nbsp; It&amp;nbsp;has a database for the content and 
it's&amp;nbsp;already&amp;nbsp;properly coded and tagged.&amp;nbsp; You can add links and 
images.&amp;nbsp; If you produce video or podcasts you can add a media RSS feed that 
helps you optimize and add text and tags to the page and syndicate the 
content.&amp;nbsp; You can use it to add articles and press releases to your site. 
Best of all it syndicates the content and reaches new&amp;nbsp;audiences.&lt;/P&gt;
&lt;P&gt;&lt;A title="RSS and SEO" 
href="http://www.press-feed.com/downloads/CASE-STUDY-Pacific-Pavingstone.pdf" 
target=_blank&gt;Case study&lt;/A&gt; for a local outdoor living company in LA County&lt;/P&gt;
&lt;P&gt;&lt;A title="RSS and SEO search engine visibility" 
href="http://www.press-feed.com/downloads/Case-Study-SKINMD.pdf" 
target=_blank&gt;Case study&lt;/A&gt; for a skin care product that was launched using 
this method&lt;/P&gt;</Description>
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&lt;P&gt;It would seem that most UK PR agencies missed the Cluetrain.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;According to &lt;A title="PR firms miss digital social media" 
href="http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/" 
target=_blank&gt;a study of 100 major PR firms&lt;/A&gt; 79% have not yet developed 
online PR and social media services.&amp;nbsp; And half of those that did get the 
clue are based in London, says the BigMouth Media report.&amp;nbsp;28% of the London 
based PR firms offer Internet PR services and 14% of them blog.&lt;/P&gt;
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&lt;P&gt;&lt;STRONG&gt;&lt;EM&gt;"If PR is to properly address the challenges and opportunities 
that new media offers, the industry must invest in relevant services and 
training at all levels. Those failing to do so run the long-term risk of losing 
out in the inevitable battle for the online communications market."&amp;nbsp; 
&lt;/EM&gt;&lt;/STRONG&gt;Adam Parker, Chief Executive of online news distribution company 
webitpr.&lt;BR&gt;&lt;BR&gt;&lt;IMG alt="Pr social media in UK" hspace=0 
src="http://www.bigmouthmedia.com/live/images/chart3.gif" align=baseline 
border=0&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;</Description>
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