82309 Resource 81701 49412 49412 1106355192521 1106355192521 Controlled Big Brands and Corporate Blogs Why the big names are blogging as part of their Internet marketing strategy <p>Blogs are permeating big brands.</p><p>Companies like &nbsp;are quickly adopting either official or C-level blogs.&nbsp; Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own</p><p>However many people are still in the dark on the subject. The Pew Internet Project showed that about 65% of the people they surveyed were not quite sure what blogs were all about.</p><p>One of the reasons companies blog is to position themselves as&nbsp;thought leaders and to&nbsp;attract quality customers.&nbsp;</p><p><a href="http://www.falkowinc.com/inc/Blog.pdf">What is a blog anyway?</a> &nbsp;has some good data. Or you can find out more about <a title="corporate blogging" href="http://www.expansionplus.com/impr/busi_blogging.html">corporate blogging here</a></p><p /><p /> 9 application/xml false blog blogging corporate blog internet marketing strategy Measuring the Brand Blog But are blogs working? How can one tell? http://www.clickz.com/features/insight/article.php/3460841 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322; Alexa Toolbar) 69.3.133.101 69.3.133.101 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web