85590 Resource 81701 49412 49412 1109120868305 1148132305834 Controlled Business Blog Bandwagon PR Opportunity or PR Nightmare? <p>Depends&nbsp;which side of the blog you're on, may be the answer tothat question.&nbsp; Ask Dan Rather and&nbsp; Eason Jodan&nbsp;and they'll no doubt say nightmare.&nbsp; The Kryptonite fiasco was another nightmare.</p><p>But&nbsp;it need not have been if they had been doing the traditional PR function of monitoring the environment and watching the media for mentions of the company name or product. (For media read Internet)</p><p>We all know that the&nbsp;vast majority of people are on the Internet&nbsp;now - they turn to the&nbsp;web for&nbsp; information, news and interaction with peers.</p><p>The PR playng field has changed.&nbsp; PR practitioners need to learn the new rules. Blogs and RSS feeds are the hottest Public Relations strategy for 2005.&nbsp;</p> 9 application/xml false blog PR public relations RSS feeds Blog Bandwagon: Jump On Or Risk Getting Rolled Over The blogosphere, however, works both ways. More and more C-level executives have started to write their own blogs to help to humanize their companies - something a press release can rarely (if ever) do. http://www.findarticles.com/p/articles/mi_hb4386/is_200502/ai_n15289656 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 sally false true false false true 177676 false false true false false false true 81701 blog blogsite/Falkow/web