87204 Resource 81698 49412 49412 1111435982655 1111435982655 Controlled RSS not so simple

Rok beat me to it

<a title="RSS adoption by marketers" href="http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32220">DMNews </a>reported today on the new <a title="Jupiter Research" href="http://www.jupiterresearch.com/bin/item.pl/home">Jupiter Research</a> findings on RSS adoption by marketers. "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report.  It also says this is becasue consumer adoption of RSS readers remains lowBut further down in the article it says that thirty-five percent of the surveyed marketers have deployed -- or soon will -- RSS because of consumer demand. This seems very contradictory to me.<a title="RSs adoption by marketers" href="http://www.marketingstudies.net/blogs/rss/archive/000290.html">Rok Hrastnik of Marketing Studies</a> also pointed out that while there may be obstacles to RSS adoption, there are many more reasons to do so than replacing your email. 10 application/xml false content delivery email feeds marketing RSS Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) 67.101.54.14 67.101.54.14 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web