91209 Resource 81698 49412 49412 1115566567617 1115566567617 Controlled RSS adoption driving new media ideas

Tagging and social networking combined with RSS

<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"><font color="#000000"><a href="http://www.r21online.com/">Chris Alden is</a> no stranger to traditional media. </font></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"><font color="#000000"></font></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"><font color="#000000">He was a co-founder of Red Herring in 1992 and he recently founded a new media company called <a title="Rojo RSS based media" href="http://www.rojo.com/">Rojo </a>based on what he sees as a shift in the way we consume content.</font></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"><font color="#000000"></font></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt">Rojo is a free web-based service that lets you  connect with your friends and colleagues to help discover what you should be reading.</span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt">Here's what I would do with it:</span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt">Create some feeds of useful content on my site with <a title="create useful content with RSS feeds" href="http://www.press-feed.com">PRESSfeed.</a>  Here is a good example I saw at <a title="Useful content in RSS feeds" href="http://www.fxstreet.com/XML/feeds.asp">FXStreet.com.</a> </span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt">Then I'd add Rojo to the "how to use RSS" info on the page, so my users would share this content with others.</span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"></span></span></p><p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span class="body1"><span style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; LETTER-SPACING: 0pt; mso-bidi-font-size: 8.0pt"><font color="#000000">The story on Rojo was seen at <a title="RSS nad the future of new media" href="http://www.line56.com/articles/default.asp?articleID=6540&TopicID=5">Line 56</a></font></span></span></p> 10 application/xml false Rojo RSS RSS feeds social networking tagging Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 67.101.105.33 67.101.105.33 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web