See The News You Want To See with RSS

91972 Resource 81698 49412 49412 1117377316478 1117457445762 Controlled RSS: should you or shoudn't you?

Divergent opinions on the corporate adoption rate for RSS

10 days ago a Jupiter Research report said corporate marketing and PR folk will not be rushing headlong into RSS feeds. <a title="Jupiter Research on RSS coverage in the blogs" href="http://www.marketingstudies.net/blogs/rss/archive/000293.html">Several RSS pundits</a> took exception to what they saw as a misreading of the value of RSS feeds.<a title="Scoble on the value of RSS" href="http://radio.weblogs.com/0001011/2005/02/19.html">Scoble</a> of course says without RSS you're not even in the game.This week <a href="http://www.business2.com/b2/web/articles/0,17863,1062431,00.html">Business 2.0</a> reports that RSS is indeed gaining traction in the Fortune 500.Marketing Sherpa's report on <a href="http://www.marketingsherpa.com/barrier.cfm?currentID=2988">RSS vs email</a> also caused  a few comments."I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question, " say <a href="http://ebizwhiz-publishing.com/articles/priyashah21.htm">Priya Shah at Ebizwhiz. </a>There are so many ways to use RSS.  it all depends on what news or updates make sense for your business. "RSS will be adopted by corporations really fast," predicts Ray Valdez, an analyst at the <a href="http://www.gartner.com/Init">Gartner Group.</a>I tend to agree - we see a strong interest in RSS feeds from very different companies. Just this week we've had enquiries from  <ul><li>A visitor and convention center</li><li>A major software company</li><li>A national park</li><li>A large PR agency</li><li>A real estate group with offices in many states</li></ul>Should you offer an <a href="http://www.press-feed.com/">RSS feed on the news</a> section of your website?  Very definitely.  It will increase your visibility and your traffic.Does it replace email marketing.  Definitely not.  They are complementary, not mutually exclusive. 9 application/xml false Gartner Group Jupiter Research RSS RSS adoption RSS feeds RSS value Scoble See The News You Want To See with RSS Blogs and RSS put the tools of the news trade into the hands of the public http://www.masternewmedia.org/news/2005/05/28/the_news_is_nowpublic_see.htm RSS can help you cut through the noise Do you find that as the Internet grows larger, it becomes more and more difficult to get the information you want? http://www.canada.com/maritimes/news/story.html?id=e50ee7b1-23b0-4379-8358-7e1de5dad921 Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 67.101.109.200 67.101.109.200 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web