94802 Resource 81698 49412 49412 1120920661207 1120921704522 Controlled Your Content Strategy Is Key To Consumer Trust

Consumer generated media tops the poll - it's time to use RSS and blogs

The folk at <a title="content strategy and consumer generated media" href="http://www.intelliseek.com/cgm.asp">Intelliseek</a> have some fascinating stats about consumer generated media (CGM)<img style="WIDTH: 473px; HEIGHT: 238px" height="238" alt="content strategy affects consumer trust" hspace="0" src="http://www.intelliseek.com/images/img_barchart_ConsumerTrust.gif" width="473" align="baseline" border="0" />Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer trust.<blockquote dir="ltr" style="MARGIN-RIGHT: 0px">Consumers place far more trust in their fellow consumers than they do in traditional marketers and advertisers.For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical to survival. </blockquote>Never a truer word spoken. Blogs and other CGM are making a strong impact. Brand websites rated well.  8% of those surveyed said they trust brand websites completely.  Newspapers, magazines, TV and search engine ads did not fare so well - only rated 1 or 2% .A very persuasive argument for an <a href="http://www.expansionplus.com">online audit</a> and a revamp of your Internet PR content strategy.   10 application/xml false blogs CGM consumer generated media content strategy Internet PR online PR RSS Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 71.128.115.175 71.128.115.175 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web