96826 Resource 81698 49412 49412 1123001856883 1123002130711 Controlled Forrester Reports on RSS Marketing

New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.

<a title="RSS marketing 101 forrester research" href="http://www.forrester.com/Research/Document/Excerpt/0,7211,37422,00.html">RSS Marketing 101 </a>introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being driven by reduced email marketing effectiveness and growing consumer advertising backlash.<a title="RSS Marketing Tool" href="http://www.forrester.com/Research/Document/Excerpt/0,7211,35005,00.html">Using RSS As A Marketing Tool</a> covers best practices for marketers using Really Simple Syndication (RSS) <blockquote dir="ltr" style="MARGIN-RIGHT: 0px">Even if it's something as simple as putting <a title="press releases in an RSS feed" href="http://www.press-feed.com/">press releases in an RSS feed,</a> marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have, <a title="RSS for marketers." href="http://blogs.forrester.com/charleneli/2005/07/new_forrester_r.html">says this report.</a></blockquote>We have had excellent results with this strategy. Not only does it get a wider distribution for your releases it increases your search engine visibility.Watch for the report on RSS as a PR Strategy I am working on with <a title="RSS as a PR strategy" href="http://www.marketingstudies.net">Rok Hrastnik of Marketing Studies.</a>  It's due out late Fall. 10 application/xml false forrester research press releases RSS feeds RSS marketing RSS strategy Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) 69.239.113.29 69.239.113.29 sally false true false false true 177676 false false true false false false true 81698 blog blogsite/Falkow/web