Back in Summer of 2004 Robin Good started to talk about newsmastering. Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs. So I was seen as a blogger. But in actual fact, I am not a blogger - I am a newsmaster. Newsmastering is a very viable business content strategy. Newsmastering is a filtering and aggregation of news and stories on the Internet about a particular niche. A news blog has many advantages: Better search results - see the hard metrics on the BTI blog Thought leadership in your industry In today's information overload you become a resource for your industry It Increases your audience Drives traffic to your corporate website Builds your brand There is no question that there is value in opening the communication lines to your publics and starting a conversational blog. But there is also value to be had from newsmastering for your industry. | 
