About the Advanced Search Options

The advanced search options provide fine-grained control over what type of information is presented in a topic cloud.

Tip: To use non-default settings for any of the topic type filters, clear any text from the Find: field. You can do this quickly by clicking the "Reset Defaults" link in the Advanced Search Options dialog.

Advanced Search Options
Query Mode
Match Case
Topic Type Filters
Categories	Users	Dates
Show untagged items Show attribute tags Hide normal tags	Show created by Show modified by	Show create dates Show modify dates
Reset Defaults

"brand tracking" Topic Cloud

About the Topic Cloud View

A Topic Cloud^® provides a simple view of important keywords and key-phrases used in a blogsite. The topic cloud view makes it easy to identify subjects that are discussed in the blogsite—frequently discussed subjects are presented in larger type and brighter colors while seldom-discussed subjects are represented more subtly.

The top-level cloud provides a high-level view of the subjects discussed in the blogsite. Simply click on a specific word or phrase to focus your search. As you drill into a subject area, the cloud may become smaller or larger depending on the granularity of your search. At every point, however, you have direct access to related blogsite content in the lower portion of your browser window.

brand tracking

Branding a primary goal of SEM

brand

brand tracking

tracking

About the Tag Taxonomy View

The tag taxonomy view shows a family of related keyword and key-phrases (i.e., "tags") mentioned in the blogsite. This view helps you discover and navigate between related subject matter. This becomes increasingly valuable as the number of search results grows.

To illustrate, consider the following scenario. Imagine that a weblog author tagged a particular posting with "market communication blogsite". The tag taxonomy would show how this key-phrase is related to other phrases such as, "market communication", "communication blogsite", and others. Further imagine another author tagged a different post with "project management blogsite". Like "market communication blogsite", this phrase is related to the more general phrase "blogsite" (and others).

Now, if you drilled into (i.e., searched) the topic cloud for the term "blogsite", the results would include the two items described above and, perhaps, others. If the number of results were small, you could simply browse the available results. On the other hand, if the number of results were large, you could use the tag taxonomy view to browse results classified into related subject groupings. For example, under "blogsite" you would see that there are results for "market communication blogsite", "project management blogsite", and possibly others.

Using the taxonomy view as your guide, you can quickly focus your inquiry on subjects of interest.

"brand tracking" Tag Family

brand
brand tracking
tracking

Legend

	A topic tag (i.e., keyword)
	An abstract topic tag; not referenced directly by any content item but helpful for finding related tags
	A topic cloud; click to view cloud surrounding a different tag
	A content item (e.g, a weblog post)
	A content channel (e.g, a weblog)
	Reference link; click to open item in a new browser window

Tagged Content (1 Result)

About the Tagged Content View

The tagged content view shows blogsite content (i.e., weblog posts, FAQs, briefings, etc.) tagged with one or more of the keywords or key-phrases from the current topic cloud. Results are presented in reverse chronological order (i.e., newest first). Ages are shown in human-friendly units, such as "3 days ago" or "9 weeks ago", but you can see exact times and dates by hovering over an age value.

Results include useful details about each item including, title, brief summary, age, author, containing channel (i.e., where the item was posted), etc. This view also provides numerous navigation capabilities including, opening the item in the same window or in a new window; opening the containing channel; or navigating to related items (via the taxonomy view by clicking a tag link).

Branding a primary goal of SEM: Tracking and measuring brand impact still not a major part of internet marketing srtategy; Created 34 months ago by Sally Falkow in Internet Marketing Strategy; brand tracking

Topic Cloud^® is a registered trademark of MyST Technology Partners, Inc.